Case Type: New Market Entry
Case Style: Candidate Led
Industry: Healthcare Services
Case Type: Market Entry
Industry:Healthcare Services
CASE BY Ernst & Young (E&Y)
Anytime Fitness is a 24-hour health and fitness club headquartered in Woodbury, Minnesota. The company operates over 4,000 franchised locations in the US. The gym facilities are open 24 hours a day, 363 days a year, closed only on Christmas and New Year.
According to Forbes, Anytime Fitness was the fastest growing health club franchise in 2014. In 2015, Entrepreneur Magazine ranked AnyTime Fitness as #1 on its national franchise list.
To further grow their business, the CEO Runyon wants to evaluate an expansion plan for AnyTime Fitness in Australia. Runyon has hired you to help him understand Australia’s Gym market, highlighting potential risks in expanding there.
Additional information (To be provided only on request)
- 75% of the Australian fitness club services market is organized and dominated by International chain of service providers.
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This is a candidate led strategy case where he is expected to help client in making a go/ no-go decision for expansion of its fitness services in Australia. The candidate is expected to drive the case on his own; based on little inputs and several assumptions. Needless to say that final recommendation must include facts derived using appropriate quantitative & qualitative analysis.