Case Type: Growth Strategy
Case Style: Interviewer Led
Industry: Restaurants & Food Chain
Case Type: Growth Strategy
Industry: Restaurants & Food Chain
Case by bain & Company
McKing’s is an American fast food company which operates under a franchise model. They are best known for their hamburgers, cheeseburgers and french fries. They also feature products like salads, fish, smoothies, soft drinks, wraps, desserts etc. The company operates 5000 stores in the US as of 2018.
Mr. Mac Milan founder and owner of McKing’s Food chain has recently sold his entire stakes (~80% of company) to an Investment Firm, XYZ Capital for around $500 mn & announced his retirement.
Our client XYZ Capital, has approached us to devise a growth strategy for the franchise chain business. What would you recommend?
Additional information (To be provided only on request)
- There are four major players in fast food chains in the US. (Burger King, IN-N-Out Burgers, El Pollo Loco, McKing’s)
- Market research suggests that there is no to little perceived difference in meals served by these chains except for EL POLLO LOCO whose offerings are preferred by health conscious customers
Candidate is expected to solve this case by answering following questionnaires …
To read the full article
THE CASE CONSULTANTS
CONTINUE READING YOUR ARTICLE WITH PRO-MEMBERSHIP
STARTING LESS THAN ₹99 PER MONTH
A good recommendation will include listing multiple growth strategies for McKing’s. An excellent recommendation will also include an action plan for adopting those strategies along with risks associated with them.