Case Type: Growth Strategy
Case Style: Interviewer Led
Industry: Restaurants & Food Chain
Case Type: Growth Strategy
Industry: Restaurants & Food Chain
Case by bain & Company
McKing’s is an American fast food company which operates under a franchise model. They are best known for their hamburgers, cheeseburgers and french fries. They also feature products like salads, fish, smoothies, soft drinks, wraps, desserts etc. The company operates 5000 stores in the US as of 2018.
Mr. Mac Milan founder and owner of McKing’s Food chain has recently sold his entire stakes (~80% of company) to an Investment Firm, XYZ Capital for around $500 mn & announced his retirement.
Our client XYZ Capital, has approached us to devise a growth strategy for the franchise chain business. What would you recommend?
Interview Transcript Format
Candidate
So as I understand, our client XYZ Capital has recently acquired controlling stakes in McKing’s, an American fast food chain and now wants us to devise growth strategy for the company?
Interviewer
Thats Correct !!
I would like you to start with the structure on how you would approach this problem.
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Candidate
Sure. I would start by understanding more about fast food business in US.
I will use the below framework to collect & analyze the information required to devise growth strategy for the client.
Industry Analysis, Competitor’s Analysis, Product Analysis