Case Type: Growth Strategy
Case Style: Telephonic
Industry: Sports & Recreation
Case Type: Growth Strategy
Industry: Sports & Recreation
Case by Deloitte Consulting
Camel racing is a popular sport in many parts of the world specially in Arab countries where camels are considered to be a National Pride. Our client Mr. Sheikh Zayed, a sports enthusiast and founder of many adventure sports companies in US, is exploring opportunities in this industry. His company is considering options to launch their own 8 km long racing track near Dubai for organizing world class camel racing event annually.
However he is a novice and wishes to seek our help in shaping this business from scratch. He has an investor’s pitch coming next month. He wants you to sketch a framework for assessing the economics of this sports and about the ways in which he can expand this business in the region. He thinks a pitch prepared from this analysis would help him in getting investments from the potential investors.
Practice with Case Partner: Format
It is quite common for consulting firms to present offbeat case studies like this one in their interviews. These are designed to examine the candidate’s situation handling capabilities when exposed to the nontraditional business scenarios. Short open ended case studies like these are usually expected in the screening rounds of the top consulting firms.
This is an candidate led growth strategy case where he is required to help Mr. Zayed in devising a growth strategy for his camel racing track near Dubai. It is important to understand here that Mr. Zayed has already made up his mind to launch the racing track in Dubai. He is just looking for ways to make its as profitable as possible.
Additional information (To be provided only on request)
- The camel racing season comes between October and April in the winter months.
- In the year 2001, the UAE banned the use of children in camel racing. At the same time, the world saw the development of robot jockeys. (Before the robots, child jockeys rode the racing camels)
- Major Camel racing tracks in UAE are –
- Al Marmoum
- AL Wathba in Abu Dhabi, and
- Al Sawan in Ras Al Khaimah
- Major camel racing events are Dubai are –
- Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum Camel Race Festival
- Al Marmoum heritage festival
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Case studies like these are meant to understand a candidate’s business acumen and are widely used by consulting firms worldwide for initial screening purposes. These case studies are characterized by only approach based open ended questions with minimal to no quantitative analysis.