Case Type: Growth Strategy
Case Style: Interviewer Led
Industry: Restaurant & Food business
Case Type: Growth Strategy
Industry: Food business
Case by HURON CONSULTING
Eating & Drinking in Brazil are as much socializing activities as they are necessities. The daily food routine includes three main meals and snacks in between, with lunch and dinner considered the times to socialize, relax and savor wholesome, traditional food.
Our client, Mr. Burbery runs a taco cart in Sao Paulo, Brazil. His business is doing good and growing at a decent pace. He is exploring options to expand his business and increase profitability. Someone has suggested him to open a second taco cart in the city.
Your firm has been hired by Mr. Burbery for evaluating growth options. What would you recommend? Provide reasons in support of your answer.
Interview Transcript Format
Candidate
So, our client Mr. Burbery who owns a taco cart in Sao paulo, Brazil is looking forward to explore an opportunity of opening another similar cart in the city?
Interviewer
Thats Correct !!
Candidate
Is he open to explore other growth options as well for his business or just the option of opening another cart?
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Interviewer
For now lets just focus on only this growth option. Can you list down all parameters that you think are necessary for this kind of analysis?
Candidate
Yes sure, below parameters would be required for evaluating taco cart market in the city –
- Market Demand for tacos in the region
- Market Supply of tacos
- Revenue from existing taco cart …..