Case Type: Pricing
Case Style: Candidate Led
Industry: Healthcare
Case Type: Pricing
Industry: Healthcare
Case by Capegemini
Obesity is a complex disease involving an excessive amount of body fat. Obesity isn’t just a cosmetic condition. It is a medical problem that increases your risk of other diseases and health problems, such as heart disease, diabetes, high blood pressure and certain cancers.
Our Client, a large pharmaceutical company that has developed a drug to control obesity. Its a pill based fat burning drug which enhances your metabolism and shows results in first week of usage itself.
The entire course duration depends on your current body-weight ratio; it may take anything in between 3 to 6 months to bring your weight under control.
They have hired us to estimate the potential market size for this kind of drug in US and also help them in adopting an appropriate pricing strategy for the same.
Additional information (To be provided only on request)
- The objective of this acquisition is to-
- Improve profitability
- Pave path for future growth of the company
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Candidate is expected to solve this case by answering following questionnaires, led by the interviewer or the case partner. It is a candidate led case and below questions are given only to provide a direction to the candidate’s analysis wherever necessary. A good candidate is expected to crack this case end to end on his own using appropriate assumptions.