Case Type: Pricing
Case Style: Candidate Led
Industry: Consumer Electronics
Case Type: Pricing
Industry: Consumer Electronics
Case by Accenture: Strategy
The global LED bulb market reached a value of US$ 6.7 billion in 2020. LED (light emitting diode) bulb refers to an electric lamp comprising of numerous clusters of LEDs which are mounted on a base. In contrast with the conventional lighting sources, such as incandescent and fluorescent lights, LED bulbs are associated with innumerable advantages which include a compact size, lower energy consumption and production of less heat output. Additionally, these bulbs can be manufactured in different watts, colors, shapes with dimmable controls.
Our client, Samsung electronics has invented a new light LED based bulb that never burns out. It could burn for more than a 100 years and would not blink. Client wants to market this product and has hired us to evaluate the market fitment and pricing strategy for this kind of product.
Additional information (To be provided only on request)
Client spent approximately $20 million over 5 years to get this product developed.
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Candidate is expected to solve this case by answering following questionnaires, led by the interviewer or the case partner. It is a candidate led case and below questions are given only to provide a direction to the candidate’s analysis wherever necessary. A good candidate is expected to crack this case end to end on his own using appropriate assumptions.