Case Type: Growth Strategy
Case Style: Interviewer Led
Industry: Restaurant & Food business
Case Type: Growth Strategy
Industry: Food business
Case by HURON CONSULTING
Eating & Drinking in Brazil are as much socializing activities as they are necessities. The daily food routine includes three main meals and snacks in between, with lunch and dinner considered the times to socialize, relax and savor wholesome, traditional food.
Our client, Mr. Burbery runs a taco cart in Sao Paulo, Brazil. His business is doing good and growing at a decent pace. He is exploring options to expand his business and increase profitability. Someone has suggested him to open a second taco cart in the city.
Your firm has been hired by Mr. Burbery for evaluating growth options. What would you recommend? Provide reasons in support of your answer.
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Candidate is expected to solve this case by answering following questionnaires, led by the interviewer or the case partner.
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A good recommendation will include, increasing the production capacity of the current taco cart to serve the unmet demand, as the best growth strategy option for Mr. Burbery. Unit production of tacos can be increased all the way upto 90 taco meals per day or to a lessor number as suited by him. An excellent recommendation will also include risks involved in the process along with an action plan.