Case Type: New Product
Case Style: Interviewer Led
Industry: Healthcare
Case Type: New Product
Industry: Healthcare
Case by Deloitte Consulting
Our client, a pharmaceutical company has developed a drug based remedy for reversing & preventing baldness. The drug has successfully passed all the trials and is ready for production. Before initiating drug production, the client wants us to determine whether the drug will be profitable and whether or not they should go ahead with its production.
The drug will be off patent in 5 years and client wants to capitalize this period if possible.
Additional information (To be provided on request)
- Drug can be used for both preventive as well as treatment purposes.
- On parameters like quality & effectiveness, our product is at par with other products on market
- The drug treatment for reversing baldness is available for both men & women. They are required to undergo treatment once a year. Average price per treatment is $500
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Candidate is expected to solve this case by answering the following questionnaires, led by the interviewer or the case partner. The assumptions are more important than the final values, and the interviewer should challenge the candidate to justify the assumptions made.